A Winnipeg business owner is beyond frustrated after his sports memorabilia store was broken into, not once, not twice, but three times, all within the past six months. 

The first break-in at Joe Daley's Sports and Framing, which is located on St. Mary's Road and Essex Avenue, occurred in October of last year. Just four months later, someone drove a vehicle into the front of the business and took off with a significant amount of goods.

This latest break-in took place early Tuesday morning, and according to the store's owner, Travis Daley, it was the costliest. 

"Tough to run a business when thieves continually break in," said Travis in a post on X. "Yes, we had another one. Very disheartening."

Thieves managed to take off with a plethora of jerseys, including autographed Mark Scheifele and Connor Hellebuyck home and blue heritage jerseys. They also stole an autographed Barron Jersey, a signed Josh Allen Buffalo Bills blue jersey, Emmit Smith signed Jersey and several others. 

Daley is asking Winnipeggers to keep an eye open for the missing goods and to contact the store if they come across any of them.