With the release of Hillsong Worship's latest album No Other Name comes the story of one incredible publicity stunt.
Those who have had the pleasure of walking through New York's Times Square will recall the sheer amount of ad space visible as you make your way through that iconic intersection. Back in May, Hillsong Worship took over 21 of the most prominent ad spaces however it was not until now that the real story came out.
The original idea was a little smaller in scope than what was eventually seen. Due to a technical glitch that did not allow all the screens to display their message "No Other Name" and "Jesus" simultaneously proved to be a bit of a blessing in disguise. To make it up to Hillsong Worship the campaign was redone with more screens and a vastly higher traffic volume time.
The stunt was originally planned specifically for their new album cover.